Fashion has always been at the forefront of pushing boundaries within society. However, some could debate it sometimes goes too far.
Mike Eckhaus and Zoe Latta of fashion brand Eckhaus Latta caused a stir with their 2017 Spring/Summer campaign. This depicted real images of couples having sex with strategically blurred out sections. Eckhaus Latta explains that they wanted to explore the connections between sexuality, relationships and fashion, whilst mirroring the age old notation that ‘sex sells’.
Furthermore, they wanted the images to look as true as possible, explaining that the sweat you see between the participants is exactly that, not oil or a camera trick, but exactly what it appears. They go on to elaborate that the only intervention they had throughout the shoot were small things, such as moving hair or an arm so the ‘sex’ could be seen clearly.
They go in to explain one of the hardest parts was finding people to take part with people struggling to see the relation to clothes.
What do you thing about their advertising campaign?
Did it grab your attention?
Would you buy their clothing?
Let us know…